[Infographic] Digital Marketing Vs Digital Transformation – 5 Differences

Digital transformation

Digital transformation refers to the adoption of digital technologies to fundamentally change how an organization operates and delivers value to its customers.

This can include everything from automating business processes and using data analytics to improve decision making, to creating new digital products and services.

Digital marketing

Digital marketing, on the other hand, refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service.

It is a way to reach and engage with customers through the use of digital technologies.

5 differences between digital transformation and digital marketing

While there is overlap between the two concepts, they are distinct. Digital transformation is a broader, company-wide strategy, while digital marketing is a specific tactic used to reach and engage customers.